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Downy logo9/1/2023 ![]() ![]() For example, by adjusting plant spacing and irrigation, farmers can create conditions less favorable for downy mildew to thrive. ![]() There are a number of things farmers can do in the field to help reduce incidence and severity of downy mildew. This can be an excellent first line of defense, but not all crops have resistant varietal options, and even resistant varieties may still have some disease susceptibility. Today, there are more crop varieties available with resistance to downy mildew, particularly for cucumber and cantaloupe. To effectively manage downy mildew, farmers need to use a variety of practices and technologies, including: IPM helps farmers make decisions around managing all kinds of pests-including weeds, insects and diseases-in ways that reduce the risks of resistance development and minimize environmental impact. To control water-borne diseases like downy mildew, farmers have to use multiple methods in an approach known as Integrated Pest Management (IPM). 2 Downy mildew infestation can mean less abundant harvests and, ultimately, fewer choices and higher prices at the grocery store. Even a few spots can render a head of cabbage or bunch of kale unmarketable. In these vegetables, downy mildew grows right on the portions of the plant that are harvested and consumed. In leafy vegetables, the impact can be even more severe because marketplace quality standards are so high. The result can be smaller fruits and lower sugar content, affecting yield, flavor and quality. When it infests the leaves of fruiting vegetables, like cucumbers and melons, the leaves turn brown and die, decreasing the green surface area that drives fruit production. It attacks a wide range of produce many of us consume every day, like tomatoes, cucumbers, melons, grapes, greens, herbs and squash. 1ĭowny mildew is a parasitic water mold disease that can devastate fruit and vegetable crops. In cold climates, it can’t survive the winter, but come spring, it blows in from warmer areas, ready to infect fields as soon as conditions allow. Thriving in wet conditions, it spreads quickly, producing thousands of spores that can move hundreds of miles on the wind. When temperatures and humidity are right, spores begin to develop, creating soft gray areas on the undersides of leaves. And Cadbury fans would be left wondering: “Why so serious? I want a fun candy bar.It starts as small, yellowish spots, often indistinguishable from other common diseases in vegetables. The governments and airlines buying Boeing’s planes would wonder if Boeing is taking aviation seriously. ![]() The font swap would make sales go down for Cadbury and Boeing. How do you think that would affect sales? ![]() And Cadbury had to sell chocolate bars with an authoritative, all caps logo. Boeing now has to negotiate billion dollar purchase orders of planes with a whimsical, handwritten logo. The font logo can affect the buyers feeling about the purchase.Ĭonsider if Cadbury and Boeing switched fonts. We want to feel confident when buying a car, and happy when buying a chocolate bar. People want to feel a certain way when they purchase a probduct. Why so executive care so much about font choice? Alignment between the feeling of the brand and the product can result in more sales. The designer considers hundreds of fonts, and the executives chose from more than twenty options. Sales via Aligning with the Buyers Feelingsīillion dollar brands have designers and marketers considering the choice of front for their logo for hundreds of hours. ![]()
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